Based on the foundational teachings in the (which accompanies these issues), the content includes: Key Concept Copywriting
+-------------------------------------------------------------------+ | Ben Settle's Email Players Blueprint | +-----------------------------------+-------------------------------+ | Strategy | Business Execution | +-----------------------------------+-------------------------------+ | The "Seinfeld" Email Format | Talk about "nothing" to sell | | Infotainment Method | Entertain first, pitch second | | The Infinite Segue | Seamless tie-in to the CTA | | List Hygiene via Polarization | Repel freeloaders proactively | | The 5-Minute Production Framework | Speed over perfection | +-----------------------------------+-------------------------------+ 1. The "Seinfeld" Email Format ben settle email players 1 15 new
: Special pricing on other "high-priced" products like his List Swell book or Elbenbo Press resources. Based on the foundational teachings in the (which
The goal is to blend information with entertainment. Most emails should tell a story or share a personal observation that leads naturally into a "soft sell" for a product. Most emails should tell a story or share
Over the years, the value and demand for these issues have remained remarkably high, with some subscribers seeking out specific back issues on third-party platforms like eBay years after their original release.
Ben Settle's is an offline, print newsletter focused on direct response email marketing and copywriting. The first 15 issues (approximately the first year and a quarter of publication) established the "Settle-esque" style of edutainment , which combines teaching with high-impact personality. Core Philosophy of Early Issues
But a hypothetical email from him—one with the subject line —would be a masterclass in psychological jujitsu. Let’s break down what that email would actually be doing beneath the surface.
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